The big reason people hire a business coach is to accelerate growth and improve their bottom line. While there are many different aspects of your business that you can work on with your coach, the end goal is always to increase profits and build a business that will provide for you and your loved ones for a long time.

Let’s take a closer look at how a coach can help you accomplish this. 

Sure, you can work on implementing little tweaks that improve conversions or save you a few dollars here and there by automating a process. That’s certainly valuable, but not really the best use of a good business coach.

Why Do You Need a Coach?

A great coach will take a look at what you’re doing and where you’re at with your business, and then sit down go well beyond that. A good business coach can help you realize that you don’t know what you don’t know yet. Read that again. It’s an important concept.

The problem and what’s holding you back isn’t not knowing something. Once you know that you don’t know how to do something or what you should be doing, you can go out and learn what you need to fill that knowledge gap. When you don’t know what you don’t know, you’re truly stuck.

What Can the Right Coach Do for Business Growth?

Let me give you an example. 

Let’s say you have a brand-new website with a great product. You learn everything you can about copywriting and your conversions are amazing. But how hard try as you might, you can’t sell more than a couple of products per month. What you may not know at this point is that you have to work hard at getting traffic to your site. 

You may not know that it takes a lot of targeted traffic from a variety of different sources to build momentum and drive up sales. In short, you don’t know what you don’t know, so continuing to tweak sales copy or changing pricing won’t do you much good until you realize that you should be working on driving traffic.  This I myself I learned from a coach.

The right coach for business growth can show you what’s possible and point you in the correct direction. He or she can help you develop a plan for generating more traffic – or work on whatever you need to do to take your business to the next level. Not only will your coach help you realize what you don’t know yet, he or she can also help you learn and master those topics and techniques much more efficiently than if you were working on your own.

This will save you lots of time and effort. Since time is money, being able to increase your bottom line more quickly can make the expense of hiring a good business coach well worth it. At the very least, consider hiring a coach to help you reach your next business goals faster.

Have more questions? Schedule a Simplicity Session I’d be happy to chat.

And check out my Facebook group Small Biz Society – a unique support and service space where aspiring entrepreneurs and new small business owners “get bizy” planning, building and sustaining.

Please share your thoughts and ideas directly in the comments. You never know how your words will connect with others that visit my site. Remember, being a business owner doesn’t mean you have to do it alone:)

P.S. Don’t forget to download my freebie – Get To the Top Faster with A Coach ebook.